In short

Social media is central to the On brand, key to connecting with our communities in a genuine way to communicate our brand mission ‘to ignite the human spirit through movement’. 2024 will be On’s biggest year yet, and we’re looking for an experienced social media manager to bring to life our Apparel category across TikTok, Instagram, Pinterest and YouTube. You’ll collaborate with global marketing, strategy, creative, digital and art direction teams to land our key campaigns with our ‘Training’ and ‘Movement Lifestyle’ communities. Reporting to the Global Social Media Content Lead, you’ll be key to driving end to end social projects forward.

Your Mission

• Actively oversee all social media planning and strategy for ‘Training’ and ‘Movement Lifestyle’
• Engage with our target communities through insight-led social campaigns and activities. You’ll have a deep understanding of the fitness space and the communities within it
• Present ideas and social media concepts to internal stakeholders at a global and regional level, and with external top-tier partners
• Brief internal and external creative teams on socially-native content and educate teams on what makes a great rollout for TikTok, Instagram, Pinterest and YouTube (among other platforms).
• You’ll be comfortable capturing content live on set and during events to add an ephemeral and social-first layer to our activations
• Execute campaigns across social media - including the publishing and scheduling of content and posts. Crafting excellent rollouts that leverage all of the capabilities, features and trends that social media offers
• React to trends in real-time, knowing when to dial up the fun on our channels to speak to our audiences, whilst maintaining a premium edge
• Report success back to the business through monthly and campaign reporting to show the power and value of social media